https://www.markbastinassociates.com/projects daily 1.0 2019-07-11 https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553785303978-RKRC915QHIXIP061SQG9/Hyde+Park+Estate.jpg Projects Hyde Park Estates Branding Brand identity creation and roll-out for one of London’s oldest yet least known estates bordered by Bayswater Road, Edgware Road and Sussex Gardens in W2. The project sought to raise the profile of the estate in the first instance to its residents, but ultimately to the rest of central London and the international community who live in or visit it. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553778564401-PWX41WKUSCAHGR7MCEO3/CityWest2.jpg Projects CityWest Leaseholders Booklet A booklet sent to Westminster’s 9,000 plus leaseholders explaining the process of major works. Our task was to produce a piece of work that presented rather dry, informative copy in a clear, engaging and professional way. The client also didn’t wish to use generic photographs in any way. Our solution was to use a simple device throughout which involved building graphics from various words which related to the subject of each of the booklet’s sections. The result – a visually coherent, easy-to-read booklet designed to be kept and referred to. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553779291275-7J957F1N26XLJQOQVOVS/Kitewood.jpg Projects Kitewood Estates Corporate brand The rebrand of a long established residential and commercial property group based in London and Kent. Following a series of meetings and workshops with the client it was agreed that the new brand needed to be contemporary and professional in feel, and easy to apply across a range of media. The solution was an elegant, retail-inspired typographical brand reminiscent of a designer label. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553787279900-PUAK87O2LLYFWGUWF5ZW/McCarthy+and+Stone.jpg Projects McCarthy & Stone Collateral for various Retirement Living and Retirement Living PLUS developments The creation of a range of brochures, direct mail, advertisements and point of sale for the UK’s leading provider of retirement apartments and bungalows. The brief from the client was to convey the quality of the McCarthy & Stone experience in a straightforward, informative yet warm way. The right written tone of voice was key throughout. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553788627134-T95NDS9042DHIECJWK3P/Bewley.jpg Projects Bewley Homes Producing a variety of creative for Bewley Homes including the company’s annual report, awards submissions, customer journey communications and advertorials. Every piece of work reflects the company’s transformation and repositioning plans implemented in late 2018. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1562770703702-YSAGOQD9990FBDIUEVU2/Lawrie+Park+Place+Sydenham.jpg Projects Lawrie Park Place Branding and marketing for a development of 27 contemporary style houses and semi-detached villas opposite Crystal Palace Park in Sydenham, south London. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553776272987-71BX3SKFI4PDWIYY90GU/Genesis.jpg Projects Genesis Marketing Campaign A hugely successful, ongoing advertising campaign aimed at selling the concept of shared ownership to an under-informed audience of potential buyers. A radical approach in that it dispensed with selling properties primarily in favour of educating potential buyers about the shared ownership offer. The campaign also acted as a spearhead for establishing Genesis’ brand in terms of its typography, colour, photographic style and written tone of voice. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1562775624404-XMQG7ETLWJRPF58E842E/Burbo+Point+new.jpg Projects Burbo Point The re-brand and re-launch of 23 luxury two and three bedroom beach-front apartments 20 minutes north of Liverpool by train. Working closely with a SEO specialist we widened the net for potential buyers significantly via a pay-per-click digital campaign aimed at returning ex-patriots from countries such as Spain, South Africa and Australia. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1562778610767-8UMWH5GR5SSVY0DIMGIW/St+William.jpg Projects St William Berkeley Group https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553786157308-90NI0913X4X428MDOAF3/GrayandFarrar.jpg Projects Gray & Farrar International Advertising Campaign An international advertising campaign designed to target high net worth individuals to the ultimate matchmaking service. Using the visual language of luxury branding, the campaign focused on a series of studio-shot images juxtaposed with an esoteric sounding statement or question. Gray & Farrar’s presence online was kept to a minimum to emphasise the personal, face-to-face nature of the offer as well as clearly differentiate it from any online dating websites. https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1562843502677-560SJDJ6PJD1ULQLNPVH/Octagon+new.jpg Projects Octagon and Octagon Bespoke A campaign series of advertisements for one of the UK’s longest established, high-end residential development companies. The brief was to showcase the company’s exemplary quality of build and outstanding, often iconic, locations. https://www.markbastinassociates.com/blog daily 0.75 2020-01-24 https://www.markbastinassociates.com/blog/https/wwwmarkbastinassociatescom/blog-page-url/new-post-title-1 monthly 0.5 2020-01-24 https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1579862444318-HYQSIX22BK4Y7RRCSO5T/IMG_1630_final.jpg Blog - Cambridge Research Park caught on camera https://www.markbastinassociates.com/blog/https/wwwmarkbastinassociatescom/blog-page-url/new-post-title monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1562765218650-ZQP3UMJQ10PL6U14MSBC/Bounce.jpeg Blog - MBA - the team with more bounce https://www.markbastinassociates.com/blog/2016/2/22/alveolar-glottis monthly 0.5 2019-04-05 https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1554481006972-Y3SLWVU7Y33IUMPC5KJK/flight-club-social-darts-bloomsbury-gallery-970w-01.jpg Blog - November’s connecting flights https://www.markbastinassociates.com/read-me daily 0.75 2019-08-27 https://www.markbastinassociates.com/about daily 0.75 2019-04-05 https://images.squarespace-cdn.com/content/v1/5c9b9fb2fd67935c160fafb1/1553797511857-4J0RG53S1Z16T0AZVHWG/About-us.jpg About